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So I’m in the ‘other’ demographic – the over-50 category – the one that has only one book-end. My teenage son offered some consolation, “No dad – you are in the 40 to 65 bracket, next comes the Integrity or Despair stage…”

I was introduced to the concept of Ikigai this week. It’s our reason for being.

It’s not a big word. It’s used in everyday conversation in Japan. “My dog is ikigai”, or “Mini-me you-complete-me” (if you are an Austin Powers fan). It is understood as a lived experience where the strands of your being are in harmony.

Being a little prone to extremes, I’ve explored the outer edges of my venn diagram. The “What you can be PAID FOR” is the trickiest to navigate. Money can confuse things.

One of the challenges with a coop is that the mission can dominate. This creates an unsustainable model for many a coop as it assumes that those involved can survive without compensation.

We need our cooperatives to be ikigai.